Market Analysis
Our services in the field of market researches and analyses includes (but are not limited to):
- Macro-Economic Analysis - Analysis of the relevant country on the basis of macro-economic size, inflation rate development, unemployment rates, level of education, import-export volumes and special import-export regulations, as well as foreign investment rates
- Market Definition - Definition and demarcation of the relevant markets based on clients’ requirements. For instance, the definition of the relevant markets can be based on geographic focus, technology and materials used, or stages of value creation
- Market Size and Development - Analysis of the relevant markets in relation to market structure, size, volume and development.
- Market Trends and Drivers - This include identification and collection of trends in the macro environment such as economy, politics, environment, developments in the market and technology, etc. and evaluation with respect to influence, impact intensity as well as probability of occurrence.
- Market Attractiveness - Evaluation and comparison of the specific market attractiveness and trends based on customers, competitors as well as development, investment, sales, and revenue figures.
- Market Entry Privileges / Risks and Barriers - Identification of potential barriers to market entry or privileges such as import bans, special tax exemptions or subsidies for foreign companies.
- Competition - Determination and analysis of the competitor structure with focus on key players/top competitors. Individual comprehensive competitor profiles can be also included upon request.
- Customer analysis - Analysis of the customers structure and identification of relevant customer target groups, customer segments, needs, audience size and development as the basis for sales and marketing activities (e.g., growth, market entry, marketing strategy optimization, product and business positioning), also potential expansion of the target group based on the results and the dynamic market developments.
- Price analyses - Assessment of general price levels as well as of specific industries and segments. Additionally, analysis of investment objects such as site-specific properties.
- Distribution - Analysis of distribution ways, logistic and transport possibilities and risks as an important factor for successful distribution policy.
Upon request we can organise, prepare and present some other researches and analyse, according to the clients needs.
